Music in our Soul
The Vencedora brand was established on a love of music and a passionate desire to tackle the injustice of poverty. The brand is rooted in mentality of dancing to music, particularly when it's mixed together to create an empathetic vibe. Naturally, Vencedora has an affinity with the party people who form the worldwide club culture and live music scene.
We embrace the classic yet we look to the future. After years of appreciating the soul power of music, whether that be at a festival, gig, club or bar, there was a realisation that we could combine that all-important desire to wear nice threads with the privilege of being able to help those less fortunate than ourselves. Taking inspiration from record sleeve artwork, the graphic design of club flyers and the party lifestyle, we produce apparel for those with music in their soul.
Our use of Spanish text is taken from the inspiration of hearing vocals being sung in the Spanish language on seminal Balearic tracks, which instantly transcended us to a more hopeful and joyous place. It is hoped that through our donations to MicroLoan Foundation, we can help those in need transcend their current difficulties.